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Market Leaders Podcast

Podcast: "Using Gamification to Fuel BD Activity" featuring Lisa Simon of Lewis Roca Rothgerber Christie

By Aaron Garcia on May, 31 2018

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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Join David Ackert as he interviews Lisa Simon, Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie.

 


Tune in to hear them discuss:

  • Lisa's approaches to structuring a program that encourages the growth of her lawyers' business development mindsets
  • Her gamification initiative that drives healthy peer-to-peer competition between attorneys and new business
  • Her approach to using CS3 to create "sticky" client relationships at Lewis Roca

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