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Ackert Blog

3 Ways to Up Your Game as a Legal Professional

Law firms are becoming increasingly complicated institutions. Whether the firm is acclimating from a recent merger or simply bolstering its infrastructure, coordinating the efforts of the lawyers, their administrative staff, and the marketing/BD...


Ackert's Top Blog Posts of 2018

How Much Time Do You Really Need to Spend on Business Development?

Any professional who is tasked with selling the service they provide has to contend with the opposing forces of developing business and servicing their clients. How do you strike...


4 Key Business Development Performance Indicators for Law Firms

Key Performance Indicators (KPIs) are commonplace in many industries, but surprisingly, many law firms do not track the metrics of their marketing and business development activities.

Overlooking metrics presents a risk; inefficient and low-ROI...


Adrian Dayton and David Ackert’s Top 10 Reads of 2018




5 Things to Remember While Setting and Pursuing Goals

Goal-setting is a motivating exercise unless you take a social media break. Then it gets depressing, real fast. Log on to LinkedIn, Twitter, the blogosphere, or any other professional social media outlet, and you will encounter smiling...


Holiday Schmooze Without the Ooze

Holiday parties are a weird mash-up of alcohol, appetizers, premature Christmas music, and small-talk with strangers. In my experience, whenever two business people try to make conversation for the first time, they rarely form a genuine...


How to Benefit from the Holidays

Over the coming weeks, you will find yourself at various holiday gatherings, either as a guest or a host. The social calendar will be busier than usual, affording an opportunity to connect with clients and referral sources you may not have seen...


How to Turn Friends into Clients



Say It Isn’t Over

If you think about it, your career consists of a series of projects. Some last months, others years, but whether they are engagements, roles, or initiatives, each one inevitably comes to an end, and you turn your attention to the next one. Your...


Do You Make These 3 Mistakes When Coaching Lawyers?



Business development coaching is the #1 most effective method of growing law firm revenue, according to a recent market-wide study of legal marketers. 

But despite its overall effectiveness, not all coaching is created equal.

There are a...


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