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Ackert Blog

Case Study: Pipeline Management Success at Cole Schotz P.C.


Erica Rodriguez-Roman shares her strategies for success in increasing lawyer engagement in business development, managing her technology stack, and achieving meaningful ROI.



Erica Rodriguez-RomanChief Marketing and Business Development...


Creating a Sales Culture at the Law Firm: an Interview with Karie Trujillo


Karie Trujillo, the Marketing and Client Relations Director at Markowitz Herbold, graciously agreed to do an interview with Mollie Smith, our Client Success Manager. Karie is one of the most innovative legal marketers in the industry - not only...


From "Meh" to Great: How to Drastically Improve the ROI of Your Business Development Coaching/Training Programs


Coaching/Training is Not a Magic Bullet.


When it comes to enabling revenue generation, legal marketers have their work cut out for them. 62% of firms are increasing their emphasis on marketing and business development efforts because there is...


Top of Mind Is Top Priority

I know a lot of attorneys. But when I was out with friends the other night, and one of them asked for a referral to a good lawyer, John's name popped into my head, and I sent the business his way.


3 Business Development Strategies for Conferences and Trade Shows

Today’s fast-growing marketplace makes it more and more necessary to differentiate your services from the ever-rising number of competitors. The best way to stand out is to emphasize a specific expertise or to focus on a client base within a...


How to Add Meaning to Business Relationships

A warm sentiment can either be completely innocuous or the dynamic that adds meaning to our business and personal relationships. It's all in the timing.


Don’t You Forget About Me: 5 Ways to Stay Top-of-Mind

Hi there. Remember me? If not, it’s not your fault. It’s my job to find creative ways to stay relevant and top-of-mind so that, when you come across an appropriate opportunity for business development expertise, you don't forget about me.


3 Ways to Up Your Game as a Legal Professional

Law firms are becoming increasingly complicated institutions. Whether the firm is acclimating from a recent merger or simply bolstering its infrastructure, coordinating the efforts of the lawyers, their administrative staff, and the marketing/BD...

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