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Ackert Blog

You Look Too Young to Be a Rainmaker

As you claw your way up the firm ladder, you will encounter numerous obstacles. Some are internal: partners who steal your originations or firm rhetoric that demands you develop business with too little incentive or time to make it worth your...

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How to Get New Business from Clients

If you’re like most service professionals, you offer reactive service. You wait for clients to call with a problem. You respond with a solution. Then you wait for the next time a client calls.

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An Exchange of Needs

As we go through life, pursuing our various agenda, we occasionally lose sight of the fact that we are not at the center of the universe. Yes folks, there are other people out there whose priorities are just as important to them as yours are to...

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Personal Branding Techniques for Lawyers

 

Many lawyers are reluctant to commit to a specific focus for their practice. They would rather cast a wide net so as to capture the broadest range of opportunities. This prevents them from establishing a unique brand, and doesn't differentiate...

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Earning a Strategic Seat at the Table Using Data Visualization

 

Legal marketers, often under-valued and lacking influence in the strategic planning of the firm, have an opportunity to create their own seat at the table.

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Podcast: "How To Improve Engagement in Practice Planning" with Deborah Farone

Join David Ackert as he interviews Deborah Farone, Strategic Marketing Advisor and Author, in this episode of the Market Leaders Podcast.

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Case Study: Pipeline Management Success at Cole Schotz P.C.

 

Erica Rodriguez-Roman shares her strategies for success in increasing lawyer engagement in business development, managing her technology stack, and achieving meaningful ROI.

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Creating a Sales Culture at the Law Firm: an Interview with Karie Trujillo

 

Karie Trujillo, the Marketing and Client Relations Director at Markowitz Herbold, graciously agreed to do an interview with Mollie Smith, our Client Success Manager. Karie is one of the most innovative legal marketers in the industry - not only...

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From "Meh" to Great: How to Drastically Improve the ROI of Your Business Development Coaching/Training Programs

 

When it comes to enabling revenue generation, legal marketers have their work cut out for them. 62% of firms are increasing their emphasis on marketing and business development efforts because there is more pressure to generate revenue, fewer...

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Podcast: "Best Practices in Lateral Integration" with Jennifer Queen

Join David Ackert as he interviews Jennifer Queen, Chief Talent Officer of Bracewell LLP, in this episode of the Market Leaders Podcast.

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