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Market Leaders Podcast

Podcast: "Using Productization and BD Coaching to Advance the Firm" featuring Linda Fleming of Garvey Schubert Barer

By Olivia Watson on September, 8 2017

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Olivia Watson

Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.

Episode 15: 

Join David Ackert as he interviews Linda Fleming, Director of Marketing and Business Development at Garvey Schubert Barer on the Market Leaders Podcast.

 

In this episode, David and Linda discuss:

  • How Linda leverages her marketing resources to provide a unique value-add that helps clients in fast-moving industries
  • Her 24-month business development training program and how she measures its success
  • How to help your lawyers find their individual practice niches and “watering holes” where they can effectively develop business that is relevant to their interests
  • The crucial role that external coaching plays in lawyer business development training
  • Linda’s practical approaches for tracking ROI on BD initiativesDownload white paper - The State of CRM at Law Firms

 Don't miss our past episodes of the Market Leaders Podcast.

 

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