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Market Leaders Podcast Innovation

Podcast: "Why Innovation is Overhyped at Law Firms" featuring Kathryn Whitaker of Burr & Forman

By Aaron Garcia on January, 4 2019

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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Join David Ackert as he interviews Kathryn Whitaker, Director of Client Relations at Burr & Forman on this episode of the Market Leaders Podcast.

 

Tune in to hear them discuss:

  • How the legal industry’s approach to innovation is often counter-productive to progress
  • How data-driven decisions are becoming a greater imperative at the law firm
  • Kathryn’s four-step approach to optimizing firm initiatives
  • How to manage practical innovation

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