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Market Leaders Podcast

Podcast: "Extending Marketing's Reach Across the Firm" featuring Jill Weber of Stinson Leonard Street

By Olivia Watson on August, 4 2017

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Olivia Watson

Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.

Join David Ackert as he interviews Jill Weber, Chief Marketing & Business Development Officer at Stinson Leonard Street and President of the Legal Marketing Association.

 

Tune in to hear David and Jill discuss:

  • How Jill built a business development training program at Stinson that has been running for more than 12 years
  • Her key approaches to fostering cross-departmental collaboration that unites her firm's marketing and BD efforts 
  • How she led an initiative to craft more compelling attorney bios that better connected her attorneys with new clients
  • Her method to keep teams focused on a common goal by showing how their roles fit into the overall picture
  • How she made attorney branding a key element of Stinson's legal business development

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