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Market Leaders Podcast

Podcast: "Improving Lawyer Engagement in BD" with Jason Miller of Ryan, Swanson & Cleveland, PLLC

By Aaron Garcia on January, 22 2018

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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Join David Ackert as he interviews Jason Miller, Director of Marketing & Business Development at Ryan, Swanson & Cleveland in this episode of the Market Leaders Podcast.

 

Tune in to hear David and Jason discuss:

  • Jason's innovative approach to business development training sessions that includes small-group breakouts to encourage lawyer participation, and gamification or quizzes to keep things fun and effective
  • Tips for setting up lawyers for success by keeping their business plans focused, attainable and reasonable
  • How involving consultant and firm leadership in learning sessions can greatly improve engagement 
  • His method of institutionalizing infomation gained from training sessions to then benefit the rest of the firm

Looking for more information on legal marketing and business development?

Don't miss our past episodes of the Market Leaders Podcast.

 

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