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Networking

How to Turn Friends into Clients

By Olivia Watson on August, 2 2019

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Olivia Watson

Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.

 

We all find ourselves in that tricky position from time to time: we learn that a longtime friend or relative is a prospective client (or could introduce us to one).

Usually, we don’t broach the subject of engagement for fear of damaging the relationship. "They know what I do for a living," we tell ourselves, "and they certainly know where to find me."

But our assumptions prove to be painfully inaccurate when we learn that they've engaged a competitor for reasons that are difficult to fathom and awkward to explore.

In this video tutorial, you will learn how to introduce the idea of doing business together when the relationship is decidedly personal.

 

 

 

This video is from Practice Boomers, the award-winning online business development training program for lawyers. This curriculum of proven BD strategies is based on our 20 years of coaching experience. It includes 50+ video tutorials and a pipeline management feature, so your lawyers are equipped with the skills and tools they need to grow their practices.

Contact us if you would like to see a demo or receive a free trial.

 

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