Is smaller better? It most definitely can be.
Small law firms, broadly defined as boasting a lawyer count of 20-200 attorneys, tend to specialize in a smaller number of practice and industry areas and often command a very strong local presence,...[...]
It's no question; legal marketing is one of today's fastest-evolving industries. In an increasingly competitive legal market, marketers are tasked with differentiating their firm from the masses of similar competitors – no small feat.[...]
It's good to be in the middle.
Midsize firms, broadly defined as boasting a lawyer count of 200-700 lawyers, often find themselves at odds with Big Law – where they can maintain a super-regional or even national presence but may lack the sheer...[...]
One of the most salient insights we learned from our recent market-wide study was that not all business development training is created equal. Different firms, practice areas, industry groups, and lawyers require different types of...[...]
Watch the video for a 15-minute summary of our 2018 market-wide study. You will learn:
- Which marketing initiatives are a waste of money and which yield a high ROI.
- The most effective type of BD coaching for the different groups of lawyers within...