Consider this: your clients have business problems. And while the legal and financial components to those problems may drive the need for your services, they are not your clients' primary focus. They are the occasional obstacles that can...[...]
Ackert Inc. Blog
Is bigger better? Here are the strongest business development strategies for large law firms.[...]
Is smaller better? It most definitely can be.
Small law firms, broadly defined as boasting a lawyer count of 30-200 attorneys, tend to specialize in a smaller number of practice and industry areas and often command a very strong local presence,...[...]
It's no question; legal marketing is one of today's fastest-evolving industries. In an increasingly competitive legal market, marketers are tasked with differentiating their firm from the masses of similar competitors – no small feat.[...]
It's good to be in the middle.
Midsize firms, broadly defined as boasting a lawyer count of 200-700 lawyers, often find themselves at odds with Big Law – where they can maintain a super-regional or even national presence but may lack the sheer...[...]
One of the most salient insights we learned from our recent market-wide study was that not all business development training is created equal. Different firms, practice areas, industry groups, and lawyers require different types of...[...]