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Why Are You Using LinkedIn?

By David Ackert on October, 16 2014

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David Ackert

Being on magnifying glass over linkedin websiteLinkedIn is all well and good, but unless you know why, you can easily get stuck in an unproductive web of meaningless connections.

For your consideration, here are four LinkedIn goals, along with recommendations on how to achieve them:

  1. Target: LinkedIn is a great way to target potential prospects and allies. Given that targeting relies on introductions from your existing connections, make sure you only accept invitations from people who know you well enough to broker an introduction for you.
  2. Attract: If you have a unique practice or specialty that is likely to be sought out, you don’t have to limit your connections in the way a “targeter” would. Accept invitations from anyone who could have access to relevant business opportunities. Join groups that align with your areas of interest and expertise. Statistically, participation in groups is at least three times more likely to drive relevant traffic to your profile.
  3. Broadcast: Trying to make a name for yourself? Connect with anyone whose opinion matters to you. Post content such as articles, blogs, and announcements to your feed on a regular basis so that the people in your network become more aware of you. When you post to a discussion group, ask a provocative question that will engage your audience.
  4. Service: If your goal is to use your LinkedIn connections to add value to your clients, make sure you are connected to your clients. Ask them regularly about their problems so you can marry content and connections to their needs. This is a good way to let them know that you are focused on their problems.

Chances are you want to get something out of LinkedIn (besides spam), so decide on your intended outcome and start linking accordingly.

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