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Marketing

No Holiday Card Campaigns
By David Ackert on November 28, 2012

Before you prepare to send out another batch of holiday cards this year, take a moment to consider why you’re doing it. For some, it’s part of how they express their holiday spirit. To...

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Marketing

The Back of Your Business Card
By David Ackert on October 18, 2012

It happens every time I'm handed a card: I instinctively flip it over to look at the backside. You never know what you'll find there—a logo, a tagline, a watermark, a mission statement,...

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Marketing

The Best Version of You
By David Ackert on April 17, 2012

Last week, one of my favorite bloggers, Ian Brodie, wrote about the good old days, when you could build a practice through "word of mouth." Back then, business development plans had three...

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Marketing

Exactly Who Are You, Anyway?
By David Ackert on March 1, 2012

I just went through the arduous process of revising my website. I’ve lost count of the revisions that preceded this one (it doesn’t help that I’m a perfectionist), but the hard work paid...

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Marketing

How to Garner Press
By David Ackert on February 24, 2012

Last week's edition of the Los Angeles Business Journal profiled my company and some of our business development training programs. They even put a picture of me on the front-page masthead.

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