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Marketing

6 Easy Steps to a Great Presentation
By David Ackert on July 26, 2019

  We're advisors. We have advice to share. But if no one knows that, our intellectual capital sits in our heads collecting cobwebs.

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Coaching Marketing

Personal Branding Techniques for Lawyers
By Olivia Watson on June 28, 2019

  Many lawyers are reluctant to commit to a specific focus for their practice. They would rather cast a wide net so as to capture the broadest range of opportunities. This prevents them...

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Networking Marketing

How to Network with Journalists
By David Ackert on September 22, 2016

  This Monday I was profiled in the local Business Journal. Already, the article has helped me reconnect with several key people in my network, including a significant referral source....

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Marketing

3 Reasons Why Content Marketing Pays Off
By David Ackert on September 1, 2016

“If you ask me, you give too much away.” This was a critique I recently heard from someone who, after reviewing the blogs, white papers, and other materials I’ve posted online, felt my...

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Marketing

How to Make Your Elevator Pitch Helpful
By David Ackert on April 14, 2016

My team and I recently went through the arduous process of revising our website. As usual, it forced us to re-examine the words we use to describe what we do. Without this clarity of...

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Marketing

Does Your Brand Attract New Business?
By David Ackert on January 21, 2016

Most of us don’t put a lot of thought into branding. We assume that our key contacts understand what we do well enough to refer or cross-sell when appropriate.

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Marketing

Find Out Why There Are Riches in Niches
By David Ackert on May 8, 2014

I was recently interviewed by RainToday on the subject of (big surprise) business development. One of my recommendations was to develop an industry niche so you can position your...

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Marketing

The Disadvantage of Modesty
By David Ackert on September 6, 2013

One of my favorite pieces of advice comes from Robert Cialdini, the author of Influence. In his book, he talks about the importance of helping the people in your business network. He...

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Marketing

No Holiday Card Campaigns
By David Ackert on November 28, 2012

Before you prepare to send out another batch of holiday cards this year, take a moment to consider why you’re doing it. For some, it’s part of how they express their holiday spirit. To...

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Marketing

The Back of Your Business Card
By David Ackert on October 18, 2012

It happens every time I'm handed a card: I instinctively flip it over to look at the backside. You never know what you'll find there—a logo, a tagline, a watermark, a mission statement,...

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