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Ackert Blog

Personal Branding Techniques for Lawyers

 

Many lawyers are reluctant to commit to a specific focus for their practice. They would rather cast a wide net so as to capture the broadest range of opportunities. This prevents them from establishing a unique brand, and doesn't differentiate...

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6 Easy Steps to a Great Presentation

We're advisors. We have advice to share. But if no one knows that, our intellectual capital sits in our heads collecting cobwebs.

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How to Network with Journalists

 

This Monday I was profiled in the local Business Journal. Already, the article has helped me reconnect with several key people in my network, including a significant referral source. The experience has been a great reminder that there’s...

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3 Reasons Why Content Marketing Pays Off

“If you ask me, you give too much away.” This was a critique I recently heard from someone who, after reviewing the blogs, white papers, and other materials I’ve posted online, felt my content strategy was a little too generous. “You should hold...

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How to Make Your Elevator Pitch Helpful

My team and I recently went through the arduous process of revising our website. As usual, it forced us to re-examine the words we use to describe what we do. Without this clarity of message it's easy to find oneself struggling with an 'elevator...

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Does Your Brand Attract New Business?

Most of us don’t put a lot of thought into branding. We assume that our key contacts understand what we do well enough to refer or cross-sell when appropriate.

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Find Out Why There Are Riches in Niches

I was recently interviewed by RainToday on the subject of (big surprise) business development. One of my recommendations was to develop an industry niche so you can position your experience as highly relevant to a smaller audience (which is much...

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The Disadvantage of Modesty

One of my favorite pieces of advice comes from Robert Cialdini, the author of Influence. In his book, he talks about the importance of helping the people in your business network. He also provides some advice on how to respond when they thank you.

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No Holiday Card Campaigns

Before you prepare to send out another batch of holiday cards this year, take a moment to consider why you’re doing it. For some, it’s part of how they express their holiday spirit. To you, I say have at it! Seasons greetings!

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The Back of Your Business Card

It happens every time I'm handed a card: I instinctively flip it over to look at the backside. You never know what you'll find there—a logo, a tagline, a watermark, a mission statement, or a QR code.

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