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Business Development Marketing

Are You Treating Your Prospects Poorly? | Ackert Inc.
By David Ackert on June 21, 2021

If you’re wondering why business development is so hard, it’s because you may be contributing to a system that treats its prospects poorly. 

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Business Development Coaching Pipeline Management Marketing

4 Business Development Growth Stages to Avoid Rainmaker Dependency
By The Ackert Team on June 14, 2021

Historically Rainmakers have been - and often continue to be - heroes at their law firms. And with good reason. Their seemingly effortless ability to regularly bring in large clients is...

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Marketing

6 Easy Steps to a Great Presentation
By David Ackert on July 26, 2019

  We're advisors. We have advice to share. But if no one knows that, our intellectual capital sits in our heads collecting cobwebs.

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Coaching Marketing

Personal Branding Techniques for Lawyers
By Olivia Watson on June 28, 2019

  Many lawyers are reluctant to commit to a specific focus for their practice. They would rather cast a wide net so as to capture the broadest range of opportunities. This prevents them...

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Networking Marketing

How to Network with Journalists
By David Ackert on September 22, 2016

  This Monday I was profiled in the local Business Journal. Already, the article has helped me reconnect with several key people in my network, including a significant referral source....

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Marketing

3 Reasons Why Content Marketing Pays Off
By David Ackert on September 1, 2016

“If you ask me, you give too much away.” This was a critique I recently heard from someone who, after reviewing the blogs, white papers, and other materials I’ve posted online, felt my...

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Marketing

How to Make Your Elevator Pitch Helpful
By David Ackert on April 14, 2016

My team and I recently went through the arduous process of revising our website. As usual, it forced us to re-examine the words we use to describe what we do. Without this clarity of...

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Marketing

Does Your Brand Attract New Business?
By David Ackert on January 21, 2016

Most of us don’t put a lot of thought into branding. We assume that our key contacts understand what we do well enough to refer or cross-sell when appropriate.

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Marketing

Find Out Why There Are Riches in Niches
By David Ackert on May 8, 2014

I was recently interviewed by RainToday on the subject of (big surprise) business development. One of my recommendations was to develop an industry niche so you can position your...

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Marketing

The Disadvantage of Modesty
By David Ackert on September 6, 2013

One of my favorite pieces of advice comes from Robert Cialdini, the author of Influence. In his book, he talks about the importance of helping the people in your business network. He...

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