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Ackert Blog

Personal Branding Techniques for Lawyers

 

Many lawyers are reluctant to commit to a specific focus for their practice. They would rather cast a wide net so as to capture the broadest range of opportunities. This prevents them from establishing a unique brand, and doesn't differentiate...

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From "Meh" to Great: How to Drastically Improve the ROI of Your Business Development Coaching/Training Programs

 

When it comes to enabling revenue generation, legal marketers have their work cut out for them. 62% of firms are increasing their emphasis on marketing and business development efforts because there is more pressure to generate revenue, fewer...

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Podcast: "Best Practices in Lateral Integration" with Jennifer Queen

Join David Ackert as he interviews Jennifer Queen, Chief Talent Officer of Bracewell LLP, in this episode of the Market Leaders Podcast.

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Why most business development programs fail (and how to overcome mediocre results).

 By Lindsey Martin

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How to Implement a Business Development Intensive

For many firms, business development coaching and training initiatives are limited to ad hoc meetings between billable hours without much formal structure, accountability or long-term effectiveness. But implementing an effective Business...

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