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Ackert Blog

How to Be Social Media Savvy During a Crisis

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Survival Strategies for Law Firms in a Competitive Marketplace

In today's volatile marketplace, many law firms are losing their independence.

According to Altman Weil MergerLine, 2019 was a record-breaking year with 115 combinations, a number of which were high-profile, high-volume mergers.

2020 already has...

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Death of a Sales Pitch

 

I've never much cared for rejection, yet I find myself on both ends of it every day. As a business developer, I am constantly reaching out to prospects and clients with the intention of creating new business opportunities. And as a business...

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Use the Banana Principle to Improve Business Development Results

 

Most sales people have a traditional sales funnel designed to churn through hundreds of thousands of leads. They start with their total addressable market (TAM), narrow their suspects down to prospects, and convert some percentage of those...

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Applying an Industry Focus to Business Development

 

Consider this: your clients have business problems. And while the legal and financial components to those problems may drive the need for your services, they are not your clients' primary focus. They are the occasional obstacles that can...

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The One Business Development Result You Can Always Count On

 

It is often said that the only things you can truly count on are death and taxes, but when it comes to business development, there is another surety.

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Top of Mind Is Top Priority

I know a lot of attorneys. But when I was out with friends the other night, and one of them asked for a referral to a good lawyer, John's name popped into my head, and I sent the business his way.

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How to Add Meaning to Business Relationships

A warm sentiment can either be completely innocuous or the dynamic that adds meaning to our business and personal relationships. It's all in the timing.

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Don’t You Forget About Me: 5 Ways to Stay Top-of-Mind

Hi there. Remember me? If not, it’s not your fault. It’s my job to find creative ways to stay relevant and top-of-mind so that, when you come across an appropriate opportunity for business development expertise, you don't forget about me.

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Four Tips for High-ROI Business Development Coaching and Training

 

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