As you claw your way up the firm ladder, you will encounter numerous obstacles. Some are internal: partners who steal your originations or firm rhetoric that demands you develop business with too little incentive or time to make it worth your...[...]
Join David Ackert as he interviews Deborah Farone, Strategic Marketing Advisor and Author, in this episode of the Market Leaders Podcast.[...]
Erica Rodriguez-Roman shares her strategies for success in increasing lawyer engagement in business development, managing her technology stack, and achieving meaningful ROI.[...]
When it comes to enabling revenue generation, legal marketers have their work cut out for them. 62% of firms are increasing their emphasis on marketing and business development efforts because there is more pressure to generate revenue, fewer...[...]
Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth, in this episode of the Market Leaders Podcast.
Hi there. Remember me? If not, it’s not your fault. It’s my job to find creative ways to stay relevant and top-of-mind so that, when you come across an appropriate opportunity for business development expertise, you don't forget about me.[...]
Law firms are becoming increasingly complicated institutions. Whether the firm is acclimating from a recent merger or simply bolstering its infrastructure, coordinating the efforts of the lawyers, their administrative staff, and the marketing/BD...[...]
Any professional who is tasked with selling the service they provide has to contend with the opposing forces of developing business and servicing their clients. How do you strike...[...]