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Ackert Blog

You Look Too Young to Be a Rainmaker

As you claw your way up the firm ladder, you will encounter numerous obstacles. Some are internal: partners who steal your originations or firm rhetoric that demands you develop business with too little incentive or time to make it worth your...

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Podcast: "How To Improve Engagement in Practice Planning" with Deborah Farone

Join David Ackert as he interviews Deborah Farone, Strategic Marketing Advisor and Author, in this episode of the Market Leaders Podcast.

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Case Study: Pipeline Management Success at Cole Schotz P.C.

 

Erica Rodriguez-Roman shares her strategies for success in increasing lawyer engagement in business development, managing her technology stack, and achieving meaningful ROI.

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From "Meh" to Great: How to Drastically Improve the ROI of Your Business Development Coaching/Training Programs

 

When it comes to enabling revenue generation, legal marketers have their work cut out for them. 62% of firms are increasing their emphasis on marketing and business development efforts because there is more pressure to generate revenue, fewer...

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Podcast: "Design Thinking in Legal Marketing" with Molly Porter

Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth, in this episode of the Market Leaders Podcast.

 

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Top of Mind Is Top Priority

I know a lot of attorneys. But when I was out with friends the other night, and one of them asked for a referral to a good lawyer, John's name popped into my head, and I sent the business his way.

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How to Add Meaning to Business Relationships

A warm sentiment can either be completely innocuous or the dynamic that adds meaning to our business and personal relationships. It's all in the timing.

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Don’t You Forget About Me: 5 Ways to Stay Top-of-Mind

Hi there. Remember me? If not, it’s not your fault. It’s my job to find creative ways to stay relevant and top-of-mind so that, when you come across an appropriate opportunity for business development expertise, you don't forget about me.

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3 Ways to Up Your Game as a Legal Professional

Law firms are becoming increasingly complicated institutions. Whether the firm is acclimating from a recent merger or simply bolstering its infrastructure, coordinating the efforts of the lawyers, their administrative staff, and the marketing/BD...

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Ackert's Top Blog Posts of 2018

How Much Time Do You Really Need to Spend on Business Development?

Any professional who is tasked with selling the service they provide has to contend with the opposing forces of developing business and servicing their clients. How do you strike...

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