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Practice Pipeline Blog

Explore new insights on business development from forward-thinking legal marketers.

Podcast: "Helping Lawyers Understand the BD Process" featuring Barbara Malin of Jackson Walker

Join David Ackert as he interviews Barbara Malin, Chief Business Development & Marketing Officer at Jackson Walker.

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Podcast: "A Model for Dynamic Business Development Culture" with Jennifer Mir of Munger, Tolles & Olson

Join David Ackert as he interviews Jennifer Mir, Director of Practice Development at Munger, Tolles & Olson.

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An Alternative to Technology Integration

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Podcast: "Aligning BD to the Firm's Strategic Plan" featuring Emily Woloschuk of Lightfoot, Franklin and White

Join David Ackert as he interviews Emily Woloschuk, Director of Marketing & Business Development at Lightfoot, Franklin and White.

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Podcast: "Using Gamification to Fuel BD Activity" featuring Lisa Simon of Lewis Roca Rothgerber Christie

Join David Ackert as he interviews Lisa Simon, Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie.

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Podcast: "Expanding Relationships with High-Potential Clients" featuring Gillian Brennan of Dorsey & Whitney LLP

Join David Ackert as he interviews Gillian Brennan, Director of Client Relations of Dorsey & Whitney LLP.

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How to Ask for Business Without Being Pushy

When I speak to groups of lawyers, I often ask for a show of hands to this question: "How many of you regularly ask your clients or referral sources for business?" Consistently, only 10–15% of the audience raises their hands. The other 85%...

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Building a Bridge Between Lawyers and CRM

Chances are, your firm either has CRM or is considering an implementation in the near future. However, there is a unique paradox at law firms: Oddly, the most effective salespeople (the lawyers) are reluctant to use a sales tool like CRM.

 

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Podcast: "Helping Lawyers Build a Successful Pipeline" featuring Stefanie Marrone of Tarter, Krinsky and Drogin LLP

Join David Ackert as he interviews Stefanie Marrone, Director of Business Development and Marketing at Tarter, Krinsky and Drogin LLP.

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Podcast: "Legal MarTech Trends and Tools" featuring Jacqueline Madarang of Bradley Arant Boult Cummings LLP

Join David Ackert as he interviews Jacqueline Madarang, Senior Marketing Technology Manager at Bradley.

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Read Our Case Studies

Our case studies examine current trends in lawyer business development, technology, and coaching. They provide best practices for maximizing the effectiveness of technology rollouts at your firm, increasing lawyer engagement through coaching and accountability, and measuring/improving the ROI of your business development initiatives.

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