Practice Pipeline Blog

Market Leaders Podcast with Trish Lilley, Fox Rothschild LLP

Episode 12: Mentoring a Marketing Department to Success

Trish Lilley BG.pngJoin David Ackert as he interviews Trish Lilley, Chief Marketing & Business Development Officer at Fox Rothschild LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Trish discuss:

  • How Trish handled the implementation of a completely new Business Development training program at her firm
  • How she laterally integrated large groups of new lawyers into the fabric of the firm's culture
  • Her collaborative approaches to internal training and education of marketing and business development staff
  • How she successfully promotes a culture of shared learning and cross-functionality between her firm's attorneys and legal marketing and business development professionals
  • Her 5 tips for up-and-coming business development professionals to ensure a successful start when entering the challenging environment at a law firm
Click below to listen to the podcast.

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Don't miss our past episodes of the Market Leaders Podcast.

Episode 11: Applying Process Improvement to Law Firm BD featuring Brenda Plowman, Fasken Martineau DuMoulin

Episode 10: Setting Women Up for Success in Business Development featuring Erica Yates,  Burr & Forman

Episode 9: Introducing New Technology to a Law Firm featuring  Sheenika Gandhi, Panye & Fears LLP

Episode 8: Generosity and Authenticity in Business Development featuring Jodi Kovitz, AceTech Ontario

Episode 7: Establishing the Foundation - The First 6 Months in a CMO Role featuring Maggie Watkins, Sedgwick LLP

Episode 6: Running the Law Firm Like a Business featuring Kerry Price of Bass, Berry & Sims

Episode 5: The Importance of Listening and Courage in Law Firm Business Development featuring Jeff Berardi, K&L Gates

Episode 4: Driving Enthusiasm for Business Development Within the Firm featuring Jim McGrew of Ogletree Deakins

Episode 3: Business Development and Firm Structure featuring Cynthia Voth of Miller, Nash, Graham & Dunn

Episode 2: Collaborative Culture featuring Kathleen Flynn of Bryan Cave

Episode 1: The Automation Opportunity featuring Leah Schloss of Sullivan & Worcester

 

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