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Practice Pipeline Blog

Explore new insights on business development from forward-thinking legal marketers.

Podcast: "How Technology Drives Legal Services" featuring Paul Ward of Holland & Hart LLP

Join David Ackert as he interviews Paul Ward, Client Innovation Officer at Holland & Hart LLP in this episode of the Market Leaders Podcast.

 

Tune in to hear David and Paul discuss:

  • Paul’s unique viewpoint of having worked in as an innovator both the tech industry and legal marketing
  • How “finding a targeted audience” is key to rolling out training initiatives like Practice Boomers
  • His department’s methodology of “incubating" new ideas to facilitate a successful rollout across Holland & Hart
  • How you can combine productization with marketing metrics to model ROI of marketing & BD efforts
  • How to effectively onboard the newest technologies that complement and augment your lawyers’ practices

 

 

Free Guide: Learn how to design and implement a targeted short-term business development program.

 

Don't miss our past episodes of the Market Leaders Podcast.

 

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Our case studies examine current trends in lawyer business development, technology, and coaching. They provide best practices for maximizing the effectiveness of technology rollouts at your firm, increasing lawyer engagement through coaching and accountability, and measuring/improving the ROI of your business development initiatives.

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