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Practice Pipeline Blog

Explore new insights on business development from forward-thinking legal marketers.

Podcast: "How to Set the Pace as a New BD Director" featuring Morgan Ribeiro of Waller Lansden Dortch and Davis LLP

Join David Ackert as he interviews Morgan Ribeiro, Chief Business Development Officer at Waller Lansden Dortch and Davis LLP in this episode of the Market Leaders Podcast.


Tune in to hear David and Morgan discuss:

  • How Morgan's diverse background outside the legal industry in PR, Sales and Client Services have influenced her approach to legal business development
  • Her suggestions to newly-minted marketing and BD directors on how to effectively onboard yourself into a new firm and director-level role through a structured approach
  • Morgan's relationship-centered approach that can accelerate your ability to promote and expand new initiatives throughout the firm
  • How a focus on improving internal processes and communication can bolster the effectiveness of your firm's external business development efforts

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