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Practice Pipeline Blog

Explore new insights on business development from forward-thinking legal marketers.

Podcast: "The Key Ingredients of a Strategic Plan" featuring Katy Von Treskow of Winston & Strawn

Join David Ackert as he interviews Katy Von Treskow, Director of Marketing Communications at Winston & Strawn LLP in the latest episode of the Market Leaders Podcast.


Tune in to hear David and Katy discuss:

  • How Katy leveraged a year-long strategic planning initiative to carve out specific objectives for her business development team during a firmwide strategic push into new markets

  • The impact that external lawyer coaching made in determining a clear ROI for Katy's BD initiatives

  • How implementing lawyer sales pipelines plays a key role in Winston & Strawn's new business development plan

  • Katy's unique approach to leveraging lawyer authorship as marketing content

Read the Case Study: The ROI of CRM vs Pipeline Management Software


Don't miss our past episodes of the Market Leaders Podcast.


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