Practice Pipeline Blog

Market Leaders Podcast with Jill Weber, Stinson Leonard Street

Episode 13: Extending Marketing's Reach Across the Firm

Weber_BG (Aaron Garcia).pngJoin David Ackert as he interviews Jill Weber, who is Chief Marketing & Business Development Officer at Stinson Leonard Street and President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David and Jill discuss:

  • How Jill built a business development training program at Stinson that has been running for more than 12 years
  • Her key approaches to fostering cross-departmental collaboration that unites her firm's marketing and BD efforts 
  • How she led an initiative to craft more compelling attorney bios that better connected her attorneys with new clients
  • Her method to keep teams focused on a common goal by showing how their roles fit into the overall picture
  • How she made attorney branding a key element of Stinson's legal business development
Click below to listen to the podcast.

 

 

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