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Practice Pipeline Blog

Explore new insights on business development from forward-thinking legal marketers.

Podcast: "Fostering an ROI Culture" featuring Jennifer Griffin Scotton

Join David Ackert as he interviews Jennifer Griffin Scotton, Director of Marketing & Business Development at Brooks Pierce on this episode of the Market Leaders Podcast.


Tune in to hear them discuss:

  • How Brooks Pierce helps attorneys measure their individual business development ROIs by providing individual BD spending funds
  • How these individual funds encourage collaboration and accountability amongst the lawyers
  • The impact of separating BD and marketing spends to improve marketing department agility
  • The firm's approach to maintaining BD momentum at the practice area level through goal-based reporting

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