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Practice Pipeline Blog

Explore new insights on business development from forward-thinking legal marketers.

Podcast: "The Importance of Listening and Courage in Law Firm Business Development" featuring Jeff Berardi, K&L Gates

Join David Ackert as he interviews Jeff Berardi, Chief Marketing Officer at K&L Gates, in this episode of the Market Leaders Podcast. 


Tune in to hear David and Jeff discuss:

  • How senior marketers can foster courage and listening skills within their team
  • How marketers can encourage business development engagement among lawyers by encouraging authenticity
  • How K&L Gates leverages bespoke technology to unify its teams and systems

Don't miss our past episodes of the Market Leaders Podcast.

Episode 4: Driving Enthusiasm for Business Development Within the Firm featuring Jim McGrew of Ogletree Deakins

Episode 3: Business Development and Firm Structure featuring Cynthia Voth of Miller, Nash, Graham & Dunn

Episode 2: Collaborative Culture featuring Kathleen Flynn of Bryan Cave

Episode 1: The Automation Opportunity featuring Leah Schloss of Sullivan & Worcester


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