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Practice Pipeline Blog

Explore new insights on business development from forward-thinking legal marketers.

Podcast: "Using Business Intelligence to Innovate" featuring Iris Jones of McNees, Wallace & Nurick

Join David Ackert as he interviews Iris Jones, Chief Business Development & Marketing Officer at McNees, Wallace & Nurick on this episode of the Market Leaders Podcast.


Tune in to hear them discuss:

  • How Iris' award-winning summer associate program equips associates with competitive intelligence to drive new strategic approaches to business development initiatives
  • Her use of visual business development metrics dashboards to keep the firm aligned on BD objectives

Looking for fresh approaches to business development?

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