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Practice Pipeline Blog

Explore new insights on business development from forward-thinking legal marketers.

Podcast: "Aligning BD to the Firm's Strategic Plan" featuring Emily Woloschuk of Lightfoot, Franklin and White

Join David Ackert as he interviews Emily Woloschuk, Director of Marketing & Business Development at Lightfoot, Franklin and White.


Tune in to hear them discuss:

  • How Emily set up processes and a framework to encourage a BD-centric culture at Lightfoot, Franklin and White
  • Her strategic plan that includes client feedback as a primary component of their cross-selling initiative
  • Lightfoot's BD-centric culture and how their agile approach to initiatives aids progress

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