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Practice Pipeline Blog

Explore new insights on business development from forward-thinking legal marketers.

Podcast: "Helping Lawyers Understand the BD Process" featuring Barbara Malin of Jackson Walker

Join David Ackert as he interviews Barbara Malin, Chief Business Development & Marketing Officer at Jackson Walker.


Tune in to hear them discuss:

  • Barbara's unique perspective as a trial lawyer-turned-CBDMO and how it influences her approach
  • Jackson Walker's unique position in the market and how they use it to differentiate 
  • How Jackson Walker generates referrals through involvement in a law firm network

Looking for more law firm culture impact?

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