Today’s fast-growing marketplace makes it more and more necessary to differentiate your services from the ever-rising number of competitors. The best way to stand out is to emphasize a specific expertise or to focus on a client base within a...[...]
Hi there. Remember me? If not, it’s not your fault. It’s my job to find creative ways to stay relevant and top-of-mind so that, when you come across an appropriate opportunity for business development expertise, you don't forget about me.[...]
Law firms are becoming increasingly complicated institutions. Whether the firm is acclimating from a recent merger or simply bolstering its infrastructure, coordinating the efforts of the lawyers, their administrative staff, and the marketing/BD...[...]
Any professional who is tasked with selling the service they provide has to contend with the opposing forces of developing business and servicing their clients. How do you strike...[...]
Key Performance Indicators (KPIs) are commonplace in many industries, but surprisingly, many law firms do not track the metrics of their marketing and business development activities.
Overlooking metrics presents a risk; inefficient and low-ROI...[...]
Goal-setting is a motivating exercise unless you take a social media break. Then it gets depressing, real fast. Log on to LinkedIn, Twitter, the blogosphere, or any other professional social media outlet, and you will encounter smiling...[...]