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Networking Business Development

Networking on Steroids

By David Ackert on September, 7 2022

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David Ackert

Most people in professional services have referral sources but managing those relationships can be like herding cats.

Networking groups provide structure and regularity, but they often feel like an endless series of first dates as you try to find people you genuinely like, who understand what you do, and resonate with your client base.

Instead of the inefficient, laborious traditional approach, try setting up a curated referral group made up of proven referral sources. A small, multidisciplinary group of people who meet regularly to help one another tends to produce much higher quality referrals. The meetings can be in person or over zoom, but the members should consist of people who take the group seriously and are willing to meet regularly.

For anyone looking to upgrade their professional network and caliber of clients, this 
business development strategy puts your networking on steroids, and typically starts to pay off within 6-8 meetings.

 

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