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A Networking Lesson from Netflix

By David Ackert on April, 28 2016

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David Ackert

netflix-logoLast year, there were 429 television series in production (not counting reality tv shows). I often add the ones that look interesting to my Netflix queue even though I would have to quit my job for the next year to binge watch them all.

The funny thing is, when I feel like watching something new, I rarely go to the shows I've tagged to my queue because the moment I log in, my attention is captured by the new shows featured at the top of the Netflix home screen.

For those of you who are unfamiliar with Netflix, Amazon Prime, Hulu, or even YouTube for that matter, they all feature a handful of programs that they want you to notice before you see anything else in their content archives. These featured shows take up a lot of premium real estate and are impossible to ignore - as opposed to that fourth episode of Doogie Howser you've been wanting to see, which requires 5 minutes of searching to find.

Netflix's interface reminds us just how important it is to be front and center, top of mind, and easiest to access when we network. If you want to be the one selected, you can't bury yourself among all the other inconspicuous options in the marketplace. You have to showcase yourself often on social and traditional media. You have to attend relevant industry groups and events. You have to reach out to your clients and referral sources with messages that provoke a dialogue. Think of their email inboxes as the Netflix homepage. The messages at the top will get the most consideration, especially if they promise an engaging experience. Everything else will often remain forgotten and ignored.



Authored by David Ackert

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