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Market Leaders Podcast: Connecting the Dots Between Marketing & Business Development with Vikki Sicilian

By David Ackert on June, 18 2020

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David Ackert

David Ackert, M.A., is the President of Practice Pipeline and a mentor to high-achieving service professionals and their firms. He has developed and implemented business development programs for hundreds of firms across the globe, many of whom hail from the top of the Am Law list. Widely recognized as a business development pioneer in the legal field, David’s programs have won the Legal Marketing Association's “Your Honor Award” in the US and Canada. The combination of technology and coaching has become a hallmark of his programs. David has published and been quoted in many major media outlets, and often leads panels and makes seminar presentations on effective communication and business development strategies. He regularly keynotes at law firm partner retreats and trade conferences. He serves as a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and at the UCLA School of Law. David holds degrees from Carnegie Mellon University, Ithaca College, and University of Santa Monica, from which he earned a Master’s in Psychology. He is also a certified Business Coach.

 

Join David Ackert as he interviews Vikki Sicilian, Director, Business Development and Communications at Loeb & Loeb, in this episode of the Market Leaders Podcast.

 

 
 

Tune in to hear them discuss:

  • How to build out your marketing strategy according to relevant client needs
  • Why fear of missing an important client opportunity often leads to an unfocused marketing approach
  • How to feed marketing into business development pursuits more seamlessly
  • How to clarify and prioritize business development goals while leading a multidisciplinary team

Don't miss our past episodes of the Market Leaders Podcast. This podcast has won the JD-Supra Reader's Choice Award for leading legal marketing content. We invite industry experts to share legal marketing and BD best practices.

 

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