David Ackert is the president and CEO of Ackert, Inc, the company behind PipelinePlus.
Join David Ackert as he interviews Vikki Sicilian, Director, Business Development and Communications at Loeb & Loeb, in this episode of the Market Leaders Podcast.
Tune in to hear them discuss:
How to build out your marketing strategy according to relevant client needs
Why fear of missing an important client opportunity often leads to an unfocused marketing approach
How to feed marketing into business development pursuits more seamlessly
How to clarify and prioritize business development goals while leading a multidisciplinary team
Don't miss our past episodes of the Market Leaders Podcast. This podcast has won the JD-Supra Reader's Choice Award for leading legal marketing content. We invite industry experts to share legal marketing and BD best practices.