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Market Leaders Podcast

Podcast: "Mentoring a Marketing Department to Success" featuring Trish Lilley of Fox Rothschild LLP

By Olivia Watson on July, 20 2017

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Olivia Watson

Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.

Join David Ackert as he interviews Trish Lilley, Chief Marketing & Business Development Officer at Fox Rothschild LLP, in this episode of the Market Leaders Podcast.

 

Tune in to hear David and Trish discuss:

  • How Trish handled the implementation of a completely new Business Development training program at her firm

  • How she laterally integrated large groups of new lawyers into the fabric of the firm's culture

  • Her collaborative approaches to internal training and education of marketing and business development staff

  • How she successfully promotes a culture of shared learning and cross-functionality between her firm's attorneys and legal marketing and business development professionals

  • Her 5 tips for up-and-coming business development professionals to ensure a successful start when entering the challenging environment at a law firm

 

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Don't miss our past episodes of the Market Leaders Podcast.

Episode 11: Applying Process Improvement to Law Firm BD featuring Brenda Plowman, Fasken Martineau DuMoulin

Episode 10: Setting Women Up for Success in Business Development featuring Erica Yates,  Burr & Forman

Episode 9: Introducing New Technology to a Law Firm featuring  Sheenika Gandhi, Panye & Fears LLP

Episode 8: Generosity and Authenticity in Business Development featuring Jodi Kovitz, AceTech Ontario

Episode 7: Establishing the Foundation - The First 6 Months in a CMO Role featuring Maggie Watkins, Sedgwick LLP

Episode 6: Running the Law Firm Like a Business featuring Kerry Price of Bass, Berry & Sims

Episode 5: The Importance of Listening and Courage in Law Firm Business Development featuring Jeff Berardi, K&L Gates

Episode 4: Driving Enthusiasm for Business Development Within the Firm featuring Jim McGrew of Ogletree Deakins

Episode 3: Business Development and Firm Structure featuring Cynthia Voth of Miller, Nash, Graham & Dunn

Episode 2: Collaborative Culture featuring Kathleen Flynn of Bryan Cave

Episode 1: The Automation Opportunity featuring Leah Schloss of Sullivan & Worcester

 

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