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Market Leaders Podcast

Podcast: "Effective Business Development Planning" featuring Rachel Silverman, Goodwin Procter LLP

By Aaron Garcia on December, 1 2017

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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Join David Ackert as he interviews Rachel Silverman, Director of Business Development at Goodwin Procter LLP in this episode of the Market Leaders Podcast.


Tune in to hear David and Rachel discuss:

  • How to structure your individual attorneys' business development plans so that they are relevant, actionable and aligned with firm goals
  • Rachel's methodology for crafting BD plans around an attorney's personal interests and passions
  • How often to review business development plans with your attorneys based on their seniority in the firm 
  • How Goodwin uses technology to support execution of strategic business development initiatives

Please click the video above to listen to the podcast.

Looking for more information on legal marketing and business development?

 Free Guide: Learn how to design and implement a targeted short-term business development program.

Don't miss our past episodes of the Market Leaders Podcast.


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