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Market Leaders Podcast

Podcast: "How Technology Drives Legal Services" featuring Paul Ward of Holland & Hart LLP

By Aaron Garcia on November, 3 2017

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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Join David Ackert as he interviews Paul Ward, Client Innovation Officer at Holland & Hart LLP in this episode of the Market Leaders Podcast.

 

Tune in to hear David and Paul discuss:

  • Paul’s unique viewpoint of having worked in as an innovator both the tech industry and legal marketing
  • How “finding a targeted audience” is key to rolling out training initiatives like Practice Boomers
  • His department’s methodology of “incubating" new ideas to facilitate a successful rollout across Holland & Hart
  • How you can combine productization with marketing metrics to model ROI of marketing & BD efforts
  • How to effectively onboard the newest technologies that complement and augment your lawyers’ practices

 

 

Free Guide: Learn how to design and implement a targeted short-term business development program.

 

Don't miss our past episodes of the Market Leaders Podcast.

 

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