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Market Leaders Podcast

Podcast: "How to Set the Pace as a New BD Director" featuring Morgan Ribeiro of Waller Lansden Dortch and Davis LLP

By Aaron Garcia on October, 13 2017

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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Join David Ackert as he interviews Morgan Ribeiro, Chief Business Development Officer at Waller Lansden Dortch and Davis LLP in this episode of the Market Leaders Podcast.


Tune in to hear David and Morgan discuss:

  • How Morgan's diverse background outside the legal industry in PR, Sales and Client Services have influenced her approach to legal business development
  • Her suggestions to newly-minted marketing and BD directors on how to effectively onboard yourself into a new firm and director-level role through a structured approach
  • Morgan's relationship-centered approach that can accelerate your ability to promote and expand new initiatives throughout the firm
  • How a focus on improving internal processes and communication can bolster the effectiveness of your firm's external business development efforts

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