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Market Leaders Podcast Business Development Innovation

Podcast: "Design Thinking in Legal Marketing" with Molly Porter

By Olivia Watson on April, 29 2019

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Olivia Watson

Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.

Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth, in this episode of the Market Leaders Podcast.

 

 

 

Tune in to hear them discuss:

  • How Molly applies Design Thinking concepts to better connect to her firm's prospects and clients.
  • Why tapping into your client and competitive intelligence data will help you identify and streamline your Design Thinking-based campaigns.
  • How to showcase the value of content marketing and draw a line from creative projects to ROI.



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