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Market Leaders Podcast Culture

Podcast: "Promoting the Marketing Department to the Lawyers" with Michael Blachly

By Olivia Watson on May, 22 2019

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Olivia Watson

Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.

Join David Ackert as he interviews Michael Blachly, Chief Marketing Officer of Gray Reed & McGraw, in this episode of the Market Leaders Podcast.

 

 
 

Tune in to hear them discuss:

  • How to internally market the marketing department by demonstrating the services you offer to the lawyers.
  • How marketers can use the concept of ROO - Return on Objective - to demonstrate their department's value.
  • Where Michael gets inspiration for new ideas and innovation in his role.


 

Don't miss our past episodes of the Market Leaders Podcast.

 

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