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Market Leaders Podcast Competitive Intelligence

Podcast: "Using Competitive Intelligence to Drive Change" featuring Marcie Borgal Shunk

By Aaron Garcia on January, 14 2019

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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Join David Ackert as he interviews Marcie Borgal Shunk, President and Founder of the Tilt Institute on this episode of the Market Leaders Podcast.

 

Tune in to hear them discuss:

  • How today's law firms can leverage competitive intelligence to make better-informed business decisions 
  • Marcie's approach to CI that includes both internal and external metrics and intelligence
  • An overview of cutting-edge tools that firms can use to obtain and oversee competitive intelligence
  • The role of law firm leaders in shepherding data-driven change

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