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Market Leaders Podcast: Bolstering Business Development Culture and Revenue at the Law Firm with Mandy Hicks

By David Ackert on September, 16 2020

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David Ackert

David Ackert, M.A., is the President of Practice Pipeline and a mentor to high-achieving service professionals and their firms. He has developed and implemented business development programs for hundreds of firms across the globe, many of whom hail from the top of the Am Law list. Widely recognized as a business development pioneer in the legal field, David’s programs have won the Legal Marketing Association's “Your Honor Award” in the US and Canada. The combination of technology and coaching has become a hallmark of his programs. David has published and been quoted in many major media outlets, and often leads panels and makes seminar presentations on effective communication and business development strategies. He regularly keynotes at law firm partner retreats and trade conferences. He serves as a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and at the UCLA School of Law. David holds degrees from Carnegie Mellon University, Ithaca College, and University of Santa Monica, from which he earned a Master’s in Psychology. He is also a certified Business Coach.

 

Join David Ackert as he interviews Mandy Hicks, Director of Marketing and Communication at English, Lucas, Priest & Owsley, in this episode of the Market Leaders Podcast.

 

 
 

 

Tune in to hear them discuss:

  • How Mandy Hicks used PipelinePlus training and tracking software to shift mindsets and increase revenue at her firm
  • How she secured buy-in from practice group leaders
  • How to use role-modeling to inspire teamwork among lawyers
  • An effective approach to benchmarking, scoring, and advancing the firm’s strategic plan

Don't miss our past episodes of the Market Leaders Podcast. This podcast has won the JD-Supra Reader's Choice Award for leading legal marketing content. We invite industry experts to share legal marketing and BD best practices.

 

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