<img src="https://secure.leadforensics.com/150258.png" alt="" style="display:none;">
Market Leaders Podcast Innovation

Podcast: "Reframing Innovation for Better Buy-In" with Erin Meszaros and Anusia Gillespie

By Aaron Garcia on March, 18 2019

Stay up to date

Back to main Blog
Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Join David Ackert as he interviews Erin Meszaros, Chief Business Development and Client Service Officer at Eversheds Sutherland, and Anusia Gillespie, Director of Innovation at Eversheds Sutherland in this episode of the Market Leaders Podcast.


Tune in to hear them discuss:

  • How Erin and Anusia created a completely new Director of Innovation role, cultivated buy-in and overcame internal challenges around the new function at the firm
  • Day-to-day operations that a Director of Innovation handles as well as skills needed for such a role 
  • How Anusia spearheaded a new definition of the innovation concept at Eversheds
  • Guidance for marketers looking to create a new framework for innovation at their own firm

Looking for fresh approaches to business development?

New Call-to-action

Don't miss our past episodes of the Market Leaders Podcast.

Get latest articles directly in your inbox, stay up to date