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Market Leaders Podcast

Podcast: "Setting Women Up for Success in Business Development" featuring Erica Yates, Burr and Forman LLP

By Olivia Watson on July, 6 2017

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Olivia Watson

Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.

Join David Ackert as he interviews Erica Yates, Firm-wide Director of Business Development at Burr and Forman LLP in this episode of the Market Leaders Podcast.

 

Tune in to hear David and Erica discuss:

  • How Erica approaches mentoring her team of Business Development professionals
  • How she customized Burr's Women in Business program to help the women in her firm obtain successful results from their Business Development initiatives
  • The differences she found between how women and men approach Business Development
  • How she finds inspiration and keeps herself up to date on emerging trends in the legal industry and business

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Don't miss our past episodes of the Market Leaders Podcast.

Episode 9: Introducing New Technology to a Law Firm featuring  Sheenika Gandhi, Panye & Fears LLP

Episode 8: Generosity and Authenticity in Business Development featuring Jodi Kovitz, AceTech Ontario

Episode 7: Establishing the Foundation - The First 6 Months in a CMO Role featuring Maggie Watkins, Sedgwick LLP

Episode 6: Running the Law Firm Like a Business featuring Kerry Price of Bass, Berry & Sims

Episode 5: The Importance of Listening and Courage in Law Firm Business Development featuring Jeff Berardi, K&L Gates

Episode 4: Driving Enthusiasm for Business Development Within the Firm featuring Jim McGrew of Ogletree Deakins

Episode 3: Business Development and Firm Structure featuring Cynthia Voth of Miller, Nash, Graham & Dunn

Episode 2: Collaborative Culture featuring Kathleen Flynn of Bryan Cave

Episode 1: The Automation Opportunity featuring Leah Schloss of Sullivan & 

 

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