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Market Leaders Podcast

Podcast: "Removing Cultural Barriers with Agile Teams" with Dave Southern of BakerHostetler

By Aaron Garcia on December, 6 2018

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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Join David Ackert as he interviews Dave Southern, Chief Marketing Officer at  BakerHostetler on this episode of the Market Leaders Podcast.


Tune in to hear them discuss:

  • BakerHostetler's client-centric approach to content-based marketing strategy
  • How to use multi-functional teams and "tribal" leadership to accelerate marketing initiatives
  • How agile teams can widen skill-sets, introduce variety and encourage cross-departmental collaboration

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