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Market Leaders Podcast

Podcast: "Harnessing Firm Growth through Technology" with Cyndy McCollough, Buckley Sandler LLP

By Aaron Garcia on November, 17 2017

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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Join David Ackert as he interviews Cynthia McCollough, Director of Marketing & Business Development at Buckley Sandler LLP in this episode of the Market Leaders Podcast.


Tune in to hear David and Cyndy discuss:

  • How Cyndy has established infrastructure to support a 400% growth in attorney headcount
  • Why open-source technology is a key strategy in her response to marketplace demands
  • How she inspires innovation from her team
  • How encouraging attorneys to use social media has opened new avenues for business opportunities 

Looking for more information on legal marketing and business development tech tools for your firm?

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