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Market Leaders Podcast

Podcast: "Harnessing Firm Growth through Technology" with Cyndy McCollough, Buckley Sandler LLP

By Aaron Garcia on November, 17 2017

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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Join David Ackert as he interviews Cynthia McCollough, Director of Marketing & Business Development at Buckley Sandler LLP in this episode of the Market Leaders Podcast.

 

Tune in to hear David and Cyndy discuss:

  • How Cyndy has established infrastructure to support a 400% growth in attorney headcount
  • Why open-source technology is a key strategy in her response to marketplace demands
  • How she inspires innovation from her team
  • How encouraging attorneys to use social media has opened new avenues for business opportunities 

Looking for more information on legal marketing and business development tech tools for your firm?

 Download free guide to lawyer business development pipelines

Don't miss our past episodes of the Market Leaders Podcast.

 

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