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Market Leaders Podcast Business Development

Podcast: "Thought Leadership Tactics for Client Growth" with Chris Newman of McDermott, Will & Emery

By Aaron Garcia on December, 17 2018

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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Join David Ackert as he interviews Chris Newman, Director of Practice & Industry Business Development at McDermott, Will & Emery LLP on this episode of the Market Leaders Podcast.

 

Tune in to hear them discuss:

  • McDermott's strategy for tracking new opportunities from inception to close
  • The firm's use of thought leadership to uncover client needs
  • How to use the "challenger sale" methodology to create deeper client conversations

Looking for fresh approaches to business development?

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Don't miss our past episodes of the Market Leaders Podcast.

 

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