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Market Leaders Podcast Lawyer Engagement

Podcast: "How to Navigate Legal Procurement" with Brian Colucci

By David Ackert on January, 6 2020

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David Ackert

David Ackert, M.A., is the President of Practice Pipeline and a mentor to high-achieving service professionals and their firms. He has developed and implemented business development programs for hundreds of firms across the globe, many of whom hail from the top of the Am Law list. Widely recognized as a business development pioneer in the legal field, David’s programs have won the Legal Marketing Association's “Your Honor Award” in the US and Canada. The combination of technology and coaching has become a hallmark of his programs. David has published and been quoted in many major media outlets, and often leads panels and makes seminar presentations on effective communication and business development strategies. He regularly keynotes at law firm partner retreats and trade conferences. He serves as a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and at the UCLA School of Law. David holds degrees from Carnegie Mellon University, Ithaca College, and University of Santa Monica, from which he earned a Master’s in Psychology. He is also a certified Business Coach.


Join David Ackert as he interviews Brian Colucci, Chief Business Development and Marketing Officer at Kilpatrick Townsend & Stockton LLP, in this episode of the Market Leaders Podcast.



Tune in to hear them discuss:

  • How firms can ascertain the degree to which procurement will play a part in client negotiations
  • How technology and data play key roles in navigating a win/win arrangement
  • How to better navigate relationships with legal operations professionals
  • How to frame procurement as an ally rather than an obstacle to winning new work




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