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Market Leaders Podcast

Podcast: "A Service-Centric Approach to Business Development" featuring Alitia Faccone of Jackson Lewis

By Aaron Garcia on September, 5 2018

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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Join David Ackert as he interviews Alitia Faccone, Director of Business Development at Jackson Lewis on this episode of the Market Leaders Podcast.


Tune in to hear them discuss:

  • Alitia's unique career transition from an e-discovery lawyer to a career in legal business development
  • Jackson Lewis's 20 industry teams that seek to create internal coalitions for better client service 
  • How the firm used their client feedback initiative to fuel a revision of their client service standards
  • The firm's attorney training program that approaches  business development from the viewpoint of the client 

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