Data Visualization for Law Firms
Did you miss David Ackert's presentation during the LMA19 preconference?
Watch the video.
Did you miss David Ackert's presentation during the LMA19 preconference?
Watch the video.
David Ackert, M.A., is the President of Ackert and a mentor to high-achieving professionals in the legal, corporate, finance, and accounting sectors.
David has advised thousands of lawyers, CEOs and professional-services executives on overcoming business development and marketing challenges.
He has developed and implemented business development programs for countless firms, from AmLaw 100s to local boutiques.
Legal marketers, often under-valued and lacking influence in the strategic planning of the firm, have an opportunity to create their own seat at the table.
In 69% of law firms, partners resist most change efforts. But lawyers are more receptive when you argue a well-substantiated business case.
By aligning your department's activities to the firm's strategic objectives, and demonstrating progress using KPIs and data visualization, marketers can present invaluable insight to firm leadership.
67% of CMOs and CBDOs do not have a seat on their firm’s management committee. (Bloomberg)
To move beyond “support staff” to “strategic advisor,” marketers can demonstrate their value using this data visualization strategy.
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