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Ackert Blog

How to Implement a Business Development Intensive

For many firms, business development coaching and training initiatives are limited to ad hoc meetings between billable hours without much formal structure, accountability or long-term effectiveness. But implementing an effective Business Development Intensive can provide essential skills and create lasting behavioral changes that make the most of marketing resources and result in a greater return for the firm. In this webinar facilitated by David Ackert, you will learn:

  • How to structure a program agenda and curriculum
  • How to overcome obstacles to engagement and increase buy-in from lawyers
  • How to introduce accountability structures that influence firm culture change
  • How to assign action steps that create proactive business development habits
  • How to maintain lawyers' momentum after the conclusion of the program

Click below to watch the program.

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