Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.
With increasing competitive pressures across the industry, law firms that seek to run efficiently are adopting metrics-based approaches. Dashboards are a powerful way to keep firm initiatives aligned with the raw data that powers them.
Kevin Iredell and David Ackert hosted a workshop that showed marketers how to "Build a Dashboard that Showcases Firm Success." Watch a clip of our Facebook Live feed from the conference below:
Legal marketers have an opportunity to create their own seat at the table. By providing business intelligence metrics to firm leadership, marketers can present data-driven insight that showcases their ability to influence firm growth.
Download our free white paper to learn:
Why law firms should track business intelligence metrics.
How these metrics can benefit the firm, the lawyers, and the marketing department.
18 specific Key Performance Indicators (KPIs) that legal marketers should track.
How marketers should respond to each KPI to optimize efficiency and ROI.