<img src="https://secure.leadforensics.com/150258.png" alt="" style="display:none;">
Social Media

How to Benefit from LinkedIn Endorsements

By David Ackert on January, 8 2013

Stay up to date

Back to main Blog
David Ackert

LinkedIn launched its Endorsements feature last September as a business equivalent to Facebook’s "Like" button. It’s been immensely popular; according to LinkedIn, approximately 10 million Endorsements are given out every day. But whenever I speak on the topic of LinkedIn, I hear questions primarily pertaining to Endorsement protocol. For instance, if someone endorses you, is it rude if you don’t endorse them back? How much firsthand knowledge should you have of a particular skill before you endorse it? Is it okay to endorse a stranger?


While I don’t claim to know the “right” answer to any of these questions, I can tell you that I only endorse those whose skills I’ve personally experienced …after all, I’m publicly putting my name to it. But as far as I’m concerned, the quick kudos is not the most interesting aspect of this feature. I’m much more interested in its functionality as a branding indicator.

Consider your own personal brand. Does your network think of you as the “go to” in a particular niche, industry, or specialty? If you wanted to know beyond a shadow of a doubt, you might hire a consultant to survey all your professional contacts with the question: “When you think of Mary’s professional skill set, what comes to mind?” Well, LinkedIn’s Endorsements feature just saved you the trouble—it’s conducting that survey for you.

That’s where Endorsements are useful: they indicate the strength and theme of your brand. For instance, when I look at my LinkedIn profile, I see I’ve been most endorsed for “Business Development.” Appropriately, it’s the concept people attribute to me most. But I only have a couple of endorsements for “E-learning.” If my intention had been to establish myself as an e-learning guru, I’d have reason to be frustrated.

So, if you want to be known for your expertise in a particular niche, industry, or specialty, you may want to ask a few people to endorse you in that department. That way, your LinkedIn profile will reflect the brand you want to communicate to the world. It will also add social proof when your prospective clients look over the endorsements you’ve received on LinkedIn.

Share your perspective on this topic in the comments section below. It's sure to be a vibrant discussion.

Get latest articles directly in your inbox, stay up to date