Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.
Legal marketers, often under-valued and lacking influence in the strategic planning of the firm, have an opportunity to create their own seat at the table.
In 69% of law firms, partners resist most change efforts. But lawyers are more receptive when you argue a well-substantiated business case.
By aligning your department's activities to the firm's strategic objectives, and demonstrating progress using KPIs and data visualization, marketers can present invaluable insight to firm leadership.
In this recording of David Ackert's presentation at LMA19, you will learn:
The state of strategic planning at law firms
The cost of flying blind, and what needs to change
Business intelligence in other industries
Using KPIs to align strategic goals and incentives
Concepts from outside legal: the Flywheel
Specific examples of how law firms used data visualization to implement strategic objectives