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Ackert Blog

Earning a Strategic Seat at the Table Using Data Visualization

 

Legal marketers, often under-valued and lacking influence in the strategic planning of the firm, have an opportunity to create their own seat at the table.

In 69% of law firms, partners resist most change efforts. But lawyers are more receptive when you argue a well-substantiated business case.

By aligning your department's activities to the firm's strategic objectives, and demonstrating progress using KPIs and data visualization, marketers can present invaluable insight to firm leadership.

 

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In this recording of David Ackert's presentation at LMA19, you will learn:

  • The state of strategic planning at law firms
  • The cost of flying blind, and what needs to change
  • Business intelligence in other industries
  • Using KPIs to align strategic goals and incentives
  • Concepts from outside legal: the Flywheel
  • Specific examples of how law firms used data visualization to implement strategic objectives
  • How you can apply these concepts at your firm

Click below to watch the video.

Watch the Video

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