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Podcast: Budget 2018 - 5 Things a Marketer Should Know with Susan Longo

By Aaron Garcia on October, 31 2017

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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

Budget season can be a stressful time for marketers. With different firm initiatives jockeying for attention and budget dollars for the coming year, marketing leaders are given the daunting task of justifying their budgets while simultaneously looking for new ways to innovate.


Watch the Podcast: 5 Things a Marketer Should Know for Budget Season 


In this podcast, we examine 5 of the most important questions you should be asking – and should be able to answer. It's important to stay focused in the shuffle – your marketing initiatives are key to supporting your firm's revenue goals, and so you should be asking a series of relevant questions to guide your approach. 

Joining us is Susan Longo, who draws from years of experience in the CMO role. Her insights will equip you with specific approaches to tackle this sometimes challenging time period to ultimately win the budget you need.

In this podcast, we answer these 5 questions:

  1. “How do I structure my marketing budget to match my firm’s revenue goals?”

  2. “What is the best way to propose a new initiative to the executive committee that has not previously been funded?”

  3. “How do I ask for more money?”

  4. “How do I defend my marketing budget from cuts?”

  5. “What if I end up with less money in my 2018 budget?”

Watch the Podcast


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